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What is UI / UX Design

Many people make the mistake of assuming that user interface (UI) design and user experience (UX) design are the same thing. There are parallels between the two (with UI playing a part in UX), but they’re different.

Starting with UI design, this is all about how your website or app looks and feels to a user. It covers everything from the graphical user interface that visitors use to work their way through your website (incorporating imagery and navigational links) to your interaction design. 

So, how do you deliver an experience that matches up to what your visitors expect? By combining user interface design and user experience design to wow visitors to the point where they don’t want to leave. And with us, you’ll create customer-grabbing user interfaces while taking your visitors on the user journey that carries them from awareness to purchasing.
 
 

The Benefits of Working with a UI and UX Designer

  • Communicates your brand’s messaging by ensuring consistency across multiple pages and platforms
  • Creates a design that the user enjoys, encouraging them to keep on clicking through textural and visual design elements
  • Reinforces the user’s trust in your business because they can see that everything looks professional and well-maintaine

Our UI and UX Design Process

With the basics of what a user experience designer does (and the benefits to your bottom line made clear) now explained, it’s time to focus onUI and UX process.

Great user experience design lets users focus on the task they have to complete & evokes emotion without distracting them. Bonus points for when it also looks & feels aesthetically pleasing! SOCIAL MEDIA COMMUNIcation

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